We’re a travelling non-profit initiative, which investigates Indian food further
to communicate it broader. We want to give the whole world a taste of India’s incredible culinary complexity...and try not to bore you to death while at it.

The reason behind it is simple:
the world does not know enough about Indian cuisine. 
Rediscover
3 days of scrolling later and you are still 'nowhere' in India? Too many roads to take, states to visit, Gods to pray? And food-wise it all becomes one slurry curry? We feel you. It's overwhelming.

So we decided to make India easy to get around and easily...digestible, for everyone both in- and outside of India.  

We bring you India and its food under our funny, pink umbrella. 
We appreciate the complex India in bite-size chunks across tribal, rural and urban communities and all 28 states. How? We travel, both virtually and physically. We look for stories, find storykeepers--our guides. We then research more, document and map, film, create events and share our findings with everyone, openly.  

This is Food Forward India.
To preserve Indian food more thoughtfully 
and shape it more consciously 
we simply need to get to know it better. 
With these discoveries, we curate virtual and physical events
to transform the stereotypical perceptions 
on Indian food and empower a new community 
to have eye-opening dialogues on its future.
People Down Arrow

Vision

Rediscover

We aim to

Change forever, the stereotypical narrative on Indian cuisine, by creating a one-of-a-kind platform that explores the country’s beautifully complex food identity.

Mission

Mission

To give the whole world a taste of India’s culinary complexity by cataloguing and mapping its astonishingly varied urban, rural and tribal cuisines. Helping build, at the same time, the country’s immense potential for sustainable food-based tourism.
 
The Near Future
 
By 2021 we will:
 
Travel virtually to all 28 states of India and gather:

  • 20+ interviews with renowned Indian chefs around the world
  • 30+ beautiful food photo stories from India
  • 100+ videos with local culinary ambassadors
  • 50+ rare and forgotten ingredients and their uses
  • 200 new techniques, processes and food-based crafts
  • 1000 new questions to answer!

By 2025 we will:

  • Build a strong community of 100K
  • Curate at least 10 culinary tourism projects with a global outreach
  • Present the staggering variety of Indian food at world-class symposiums
  • Identify 10 foreign Indian culinary ambassadors
  • Grow our collaborator network to 300+
  • Work closely with Indian tourism organizations and related NGOs
  • Get an inch closer to understanding Indian food identity